Startups have become a powerful source of innovation and it is clear that soon this will form the most important pillar of strategic development for the majority of businesses.

To leverage those opportunities and fuel growth the leading food and beverage companies collaborate with startups. Among them are Unilever, Campbell’s, PepsiCo, Kellogg’s, Diageo, P&G, Coca-Cola.

3 ways how food and beverage companies benefit from collaboration with startups:

• Create a new driver of growth investing and/or acquiring new fast-growing brands;
• Explore new categories without substantial investments. Get a feeling of how the unfamiliar category works not from reports, but from the inside;
• Learn from startups. Collaborating with startups at early stages when they are small, lean and fast is a chance to see how fast decision making and progress can be if the company gets read of bureaucracy and silo mentality.

Collaboration with startups has become a strategic imperative, today to stay competitive companies must bring innovative ideas from the outside, effectively combining them with the internal resources of the company.

Mabius helps companies launch open innovation platforms to find and implement innovative ideas of new products. We have experience in designing and operating corporate accelerators for leading FMCG companies, including PepsiCo and NMGK.

Contact us to learn where to start!